2018'S MOST INFLUENTIAL PEOPLE IN SPORTS CULTURE

WHAT DOES INFLUENCE LOOK LIKE?

Here at Bleacher Report, we've debated that question all year. And the answer is not some equation or another power ranking. Influence is when "we will not shut up and dribble" is an answer people listen to, because you've been to the last seven NBA Finals. And when the entire sports world watches your family vacation on Instagram, just to see where you'll go next? That's power.

Welcome to the B/R POWER 50, a definitive list of the most influential people in sports culture—athletes and celebrities who are doing the damn thing right now.

We picked 50 influencers making power moves. But this isn't just about LeBron in the Decision Cave. It's about ballers who BOSS UP, like Jimmy Garoppolo, who secured the bag in San Francisco after emerging from Tom Brady's shadow. ("I thought in my head, 'I'm better than this dude.'"). It's about groundbreakers who SHAKE IT UP, like Meek Mill, who told B/R about watching the Super Bowl from jail. ("People actually know I've been through some real s--t.") It's about game-changers who LEVEL UP on the field like Cristiano Ronaldo, and groundbreakers who SPEAK UP, as exemplified by Aly Raisman. It's also about emerging stars who GLOW UP, which...about Donovan Mitchell—can you believe that dude's still 21?

The power players on B/R's inaugural list are ranked and appreciated by 39 influential writers and fellow fans. Because the B/R POWER 50 is built to fit in your pocket, but also to expand your sense of possibility: It's a redefinition—a declaration—of the power within people to influence lives through sports, and for sports to change our culture for good.

Explore. Debate. Scroll. Tap. Celebrate. And be inspired.

—The Editors of B/R Mag

Boss Up

1. Jimmy Garoppolo

By Joon Lee

Tom Brady is yesterday's news. Meet the new boss.

Read the exclusive cover story

2. Becky Hammon

The best NBA head coach for our imperfect world

2. Becky Hammon

The Spurs assistant doesn’t just deserve a job. She deserves the job. But this is why the rules are different for women. A word from ROXANE GAY.

Read More

3. Virgil Abloh

The prophetic force of coveted “COOL”

3. Virgil Abloh

Yes, a kid from Chicago broke down the barrier between streetwear and the runway. As hip-hop and its style become our lingua franca, JASMINE SANDERS reports from the former border.

Read More

4. Supreme

The streetwear OGs staying true—and making BANK

4. Supreme

From riot-ready drops to a $1B valuation, how did the little red box take its “World Famous” slogan and make it the truth? Hint: It’s more than a logo. RUSS BENGSTON reflects.

Read More

5. Martellus Bennett

The Super Bowl champ graduating to retirement

5. Martellus Bennett

After 10 years in the NFL, he’s still an author, rapper, director and cartoonist. With the biggest imagination in football, why wouldn’t he retire? MICHAEL BENNETT salutes his brother’s next chapter.

Read More

6. Sean Wotherspoon

The walking instant classic

6. Sean Wotherspoon

He appeals to the sneakerhead in all of us, but the guy actually wears his Instagram. He made some of the best kicks of the year. And that, RUSS BENGSTON declares, is a gift to the rest of us.

Read More

7. Zlatan Ibrahimović

The cartoon villain turned Captain America

7. Zlatan Ibrahimović

Love him or hate him, Zlatan is never going to stop showing off how great Zlatan is. If you’re wondering how to make yourself look immortal, HANIF ABDURRAQIB has answers in the MLS.

Read More

8. Chiney Ogwumike

The double star whose boss moves are just beginning

8. Chiney Ogwumike

Nigerian, Stanford nerd, sneaker ambassador, WNBA star and TV analyst AT THE SAME TIME! Sister, daughter, WOMAN! As ROSALYN GOLD-ONWUDE preaches, we should all be trying to get up and go like this.

Read More

9. Filayyyy

The preacher of the basketball internet circa 2018

9. Filayyyy

With a voice to narrate our deluge of highlights, “filayyyyyyy” is the “hallelujah” of today’s hoops vernacular. And we are witnessing a sermon unlike any other, says DRAGONFLY JONEZ.

Read More

10. LaVar Ball

The undefeated mouthpiece

10. LaVar Ball

Father, husband, black entrepreneur: Sorry we’re not sorry, but LaVar is in your face—no matter what. Sorry he’s not sorry, writes MICHAEL ARCENEAUX.

Read More

Shake It Up

1. Meek Mill

By Rembert Browne

The rapper who disrupted an unjust system with champions, in his own words

Read the untold story

2. FaZe CLAN

The esports crew redefining what a team can be

2. FaZe CLAN

You don’t think a gang of gamers from Cali count as celebrities? Ask Drake, Travis Scott and JuJu what they think. You don’t think esports count as sports? BRIAN MAZIQUE goes beyond the Fortnite effect.

Read More

3. KATIE SOWERS

The NFL coach who refuses to blend in

3. KATIE SOWERS

Yes, there is a gay woman working the sidelines of pro football, but she ain’t staying there. JACKIE BAMBERGER examines equality in the NFL workplace.

Read More

4. DRAKE

The secret scorpion of the kicks game

4. DRAKE

Say what you will about Drizzy, but a low-key sneaker selfie could be worth millions. Beyond the new album and the thirsty fandom, GIANCARLO FERRARI KING checks in on that shoe-deal flirtation.

Read More

5. LAMAR JACKSON

The fearless QB making money moves with his mom

5. LAMAR JACKSON

No agent? No problem. The Ravens QB insisted on keeping deals in the family. What now? MIKE FREEMAN predicts a ripple in the financial structure of the NFL.

Read More

6. RACHEL DeMITA

The face of 2K—and nonstop social hustle

6. RACHEL DeMITA

She has worked her way to being everywhere, but the host dominating your loading screen has bigger dreams than that. JOON LEE catches up with a modern whirlwind.

Read More

7. UMBC

The hive mind of an underdog, according to their Twitter guy

7. UMBC

Remember that night in March Madness? We all had a No. 16 seed we could believe in. And you’re damn right ZACHARY SEIDEL was going to make the most of it.

Read More

8. KSI

The Don King of YouTubers has trash talk for days

8. KSI

Gamer. Fighter. Rapper. Star. You ready for vlog-on-vlog combat? Because BRIAN MAZIQUE says this bloke could be bigger than the real thing.

Read More

9. MICHAEL RUBIN

The not-so-silent benefactor you’d least expect

9. MICHAEL RUBIN

Ben Simmons on FaceTime. Joel Embiid jumping up and down in bed. What was it really like when Meek Mill went free? “It was like we just won the NBA championship.” MAX RAPPAPORT in conversation with the Sixers co-owner.

Read More

10. DARIUS BAZLEY

The face of the end of one-and-done

10. DARIUS BAZLEY

Straight from high school to the G League? Now that’s pioneer power. As amateurism bleeds, DAVID GARDNER reports.

Read More

Level Up

1. CRISTIANO RONALDO

By STEVE NASH

The Michael Jordan of world football is a true game-changer

READ MORE ON THE ALTERNA-GOAT

2. GIANNIS ANTETOKOUNMPO

The one we're all rooting for

2. GIANNIS ANTETOKOUNMPO

How do you measure a man immune to limitations? You stare in awe, and appreciate the “Greek Freak” entering his prime. NATHANIEL FRIEDMAN quantifies the most fun you’ll have watching hoops this year.

Read More

3. CHLOE KIM

The world’s best snowboarder is just getting started

3. CHLOE KIM

Great expectations met a gold medal and then some. Marginalized communities got the voice of a new generation. JOON LEE, following a Korean American family up the mountain and back, wonders: What now?

Read More

4. THE WOMEN OF WWE

The revolution will be televised

4. THE WOMEN OF WWE

A superstar of MMA isn’t just teaming up with Charlotte Flair for ratings. The diva is dead, but pro wrestling’s better half has delivered...better wrestling. DAVE SCHILLING surveys a level playing field.

Read More

5. A'JA WILSON

The joyous new face of the WNBA

5. A'JA WILSON

When we talk about power in 2018, we’re talking viral moments more than monuments. This No. 1 pick can do it all. Superhuman pressure ain’t stopping a double threat, NATALIE WEINER writes.

Read More

6. SYLVIA FOWLES

The most dominant center in basketball

6. SYLVIA FOWLES

If you don’t know “Big Syl,” you better know: The WNBA MVP is part Tim Duncan, part Lisa Leslie, all heart. That, says LAUREEN IRAT, makes her an unstoppably modern legend in her prime.

Read More

7. AARON JUDGE

The god of long ball plays above the rim

7. AARON JUDGE

Unfazed by the paparazzi or pinstripes, the 26-year-old record-setter has a mind to match the muscles. And when SCOTT MILLER watches up close, it’s all or nothing.

Read More

8. SHOHEI OHTANI

The Great Bambino 2.0 is living two dreams at once

8. SHOHEI OHTANI

Do you believe in miracles? The pitcher/hitter import is playing like you did as a kid. And JOON LEE predicts that he won’t be the last to double-dip—indeed, that he’ll be an inspiration.

Read More

9. RUSSELL WESTBROOK

The singularity all over again

9. RUSSELL WESTBROOK

Against all odds, haters, and swarming defenses, the wizard of OKC takes absolutely no breaks. This, JONATHAN ABRAMS finds, is how to stretch the imagination of what a point guard can accomplish.

Read More

10. SABRINA IONESCU

The second coming of Russell Westbrook

10. SABRINA IONESCU

The Oregon Ducks visionary is already an all-timer...and she’s 20. Brodie? What Brodie? As SHANA RENEE schools us, this is what a college-hoops master class looks like.

Read More

Speak Up

1. ALY RAISMAN

By MIRIN FADER

The survivor will show you just how impactful one voice can be

READ MORE—AND DON'T BACK DOWN

2. LeBRON JAMES

The only GOAT who speaks his mind

2. LeBRON JAMES

From “U bum” to “we will not shut up and dribble” to #AlwaysBelieve and beyond, MJ never used his platform like this. Basketball players talk politics, too, writes CORD JEFFERSON.

Read More

3. THE NFL'S LAST MEN KNEELING

The activists picking up where Kap can’t

3. THE NFL'S LAST MEN KNEELING

If Eric Reid and Co. were only still risking their jobs to protest the anthem, that’d be enough. To work directly at the divide of the United States, though, is what JAMILAH LEMIEUX still respects.

Read More

4. #POPKERR2020

The voices of the NBA resistance

4. #POPKERR2020

His rise to power ignited their activism, but Trump can’t stop Gregg Popovich and Steve Kerr from boldly pushing the envelope. HOWARD BECK says that’s made it easier for more of the NBA to do the same.

Read More

5. ADAM RIPPON

The superstar skater is all the way out here

5. ADAM RIPPON

The bronze medalist is gay and honest about it—red-carpet bondage included. Therein, according to MICHAEL ARCENEAUX, lies the splendor.

Read More

6. KEVIN LOVE

The man in the mirror

6. KEVIN LOVE

The Cavs’ last man standing smashed the taboo of mental health—and that, writes BRANDON SNEED, represents a new kind of masculinity.

Read More

7. BREANNA STEWART

The woman who brought #MeToo to sports

7. BREANNA STEWART

The WNBA superstar became one of the first female athletes to discuss sexual abuse. But now, #MeToo founder TARANA BURKE predicts, she will be the living example of what “after” looks like.

Read More

8. JOSH ROSEN

The QB who wants student-athletes to get PAID

8. JOSH ROSEN

UCLA’s stud gave agency to the student-athlete, even if it hurt his NFL draft stock. That it did anyway, CHRIS SIMMS argues, is straight-up ridiculous.

Read More

9. VIVEK RANADIVE

The NBA owner dropping the mic for equality

9. VIVEK RANADIVE

How one postgame speech revealed an owner’s power for good: The Sacramento Kings boss talks to JONATHAN ABRAMS on how one moment resonated around the world.

Read More

10. ENES KANTER

The big man using NBA Twitter as a weapon for human rights

10. ENES KANTER

His native Turkey wants to put him in prison. But the Knicks star can make sure trolling LeBron meets spitting international fire. Indeed, writes YARON WEITZMAN, he knows exactly what he’s doing.

Read More

Glow Up

1. Donovan Mitchell

By DAVID GARDNER

From "rookie" to megastar, just like this

READ MORE...SMILES GUARANTEED!

2. JuJu Smith-Schuster

The most likable one-man brand in the NFL

2. JuJu Smith-Schuster

The Steelers receiver is just as lit in the offseason. Hell, even his dog has an agent. A Q&A with MASTER TESFATSION.

Read More

3. MOHAMED SALAH

The MVP of the world

3. MOHAMED SALAH

It has been the ultimate year for a global shooting star. That Liverpool’s nonstop scorer can be ordinarily extraordinary, writes SAM BEHRENS, is what could make him burn even brighter.

Read More

4. Jelly Fam

The ballers leaving hashtags in the dust

4. Jelly Fam

This is bigger than just some kids balling for the hell of it. It ain’t just a finger roll—it’s a movement. KHALID SALIM breaks down what authenticity with finesse looks like.

Read More

5. Victor Oladipo

The NBA’s Mr. Spectacular is now "mini-LeBron"

5. Victor Oladipo

Before the Wakanda salute, before the album, there was a transformation. Don’t look now, but Dipo’s charging up again. Go behind the scenes with TOM HABERSTROH.

Read More

6. ARIKE OGUNBOWALE

The new definition of clutch

6. ARIKE OGUNBOWALE

Notre Dame’s sharpshooter made March Madness history, but she is more than The Shot(s)—plural. As NATALIE WEINER writes, on-court swagger has translated into flexes off it.

Read More

7. KYLIAN MBAPPE

The future of football is more than the future

7. KYLIAN MBAPPE

OK, so he won the World Cup. Is he the Pele of our generation? Or something more? JOON LEE goes to France and back.

Read More

8. Quavo

The quarterback of tha culture

8. Quavo

Migos frontman, sure. But who Eurosteps at the celebrity game? Quavo, that’s who, says DRAGONFLY JONEZ.

Read More

9. Naomi Osaka

The tennis phenom destroying assumptions—and Serena

9. Naomi Osaka

But you think she’s just “the girl who beat Serena”? Then just ask Serena. Don’t sleep on this Japanese American, PAULANA L. LAMONIER warns, because she represents.

Read More

10. DARRELL WALLACE JR.

The solo rider of NASCAR

10. DARRELL WALLACE JR.

What does it feel like to be the only prominent black athlete amidst the incredible whiteness of NASCAR? More like Tiger than Serena, but maybe something in-between, KIESE LAYMON hopes.

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